data privacy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as “data”) that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).

The terms used are not gender-specific.

Status: November 3, 2020

Table of contents

  • Introduction
  • Controller
  • Overview of processing
  • Relevant legal bases
  • Security measures
  • Transfer and disclosure of personal data
  • Data processing in third countries
  • Use of cookies
  • Provision of the online offering and web hosting
  • Blogs and publication media
  • Contact
  • Web analytics, monitoring and optimization
  • Online marketing
  • Presences in social networks (social media)
  • Plugins and embedded functions and content
  • Deletion of data
  • Amendment and update of the privacy policy
  • Rights of data subjects
  • Definitions

Controller

Amelie Peters
Zollstocksweg 3
50969 Cologne
Germany

Authorized representative: Amelie Peters

Email address: hallo@ameliepeters.de

Legal notice: https://www.ameliepeters.de/en/information

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of processed data

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact data (e.g., email, telephone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, interest in content, access times).
  • Contract data (e.g., subject matter of contract, term, customer category).

Categories of data subjects

  • Communication partners.
  • Users (e.g., website visitors, users of online services).

Purposes of processing

  • Provision of our online offering and user-friendliness.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Direct marketing (e.g., by email or post).
  • Feedback (e.g., collecting feedback via online form).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Profiling (creation of user profiles).
  • Remarketing.
  • Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g., interest/behavior-based profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Administration and response to inquiries.

Relevant legal bases

Below we inform you about the legal bases of the General Data Protection Regulation (GDPR) on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or registered office. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given consent to the processing of personal data concerning them for one or more specific purposes.

Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party or for carrying out pre-contractual measures taken at the request of the data subject.

Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

National data protection regulations in Germany: In addition to the data protection provisions of the GDPR, national regulations apply in Germany. This includes in particular the Federal Data Protection Act (BDSG). The BDSG contains specific provisions regarding the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and data transfer, as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for purposes of employment relationships (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, transfer, availability assurance and separation of data. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data and responses to data risks. In addition, we take the protection of personal data into account already during the development or selection of hardware, software and processes in accordance with the principle of data protection by design and by default.

SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transfer and disclosure of personal data

As part of our processing of personal data, it may occur that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers entrusted with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is done only in accordance with the legal requirements.

Subject to explicit consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard contractual clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie primarily serves to store information about a user during or after their visit within an online offering. The stored information may include, for example, language settings on a website, login status, a shopping cart or the point at which a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following cookie types and functions are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their browser.

Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content displayed directly when the user revisits a website. Likewise, user interests used for reach measurement or marketing purposes can be stored in such a cookie.

First-party cookies: First-party cookies are set by us.

Third-party cookies: Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.

Necessary cookies (also: essential or strictly necessary): Cookies may be absolutely necessary for the operation of a website (e.g., to save logins or other user inputs or for security reasons).

Statistics, marketing and personalization cookies: Cookies are also generally used for reach measurement and when the interests of a user or their behavior (e.g., viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This process is also referred to as “tracking”, i.e., tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.

Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., in the commercial operation of our online offering and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage duration: Unless we provide you with explicit information about the storage duration of permanent cookies (e.g., as part of a cookie opt-in), please assume that the storage duration may be up to two years.

General information on withdrawal and objection (opt-out): Depending on whether processing is based on consent or legal permission, you have the option at any time to withdraw your consent or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection using the settings of your browser, e.g., by deactivating the use of cookies (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can obtain further information on objections in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process or have data processed in the context of the use of cookies, we ask users for consent that can be revoked at any time. Before consent is given, at most cookies that are absolutely necessary for the operation of our online offering are used.

Cookie settings/objection option:

Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Provision of the online offering and web hosting

In order to provide our online offering securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the context of providing the hosting offering may include all information concerning the users of our online offering that arises in the context of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

Email dispatch and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of recipients and senders as well as further information concerning the email dispatch (e.g., the providers involved) and the content of the respective emails are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails on the internet are generally not sent in encrypted form. As a rule, emails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and reception on our server.

Processed data types: Content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of readers is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within this privacy policy.

Comments and contributions: When users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves may be held liable for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for their duration and to use cookies to avoid multiple voting.

The personal information provided in the context of comments and contributions, any contact and website information as well as the content information will be stored by us permanently until users object.

Retrieval of WordPress emojis and smileys: Within our WordPress blog, graphic emojis (or smileys), i.e., small graphic files that express feelings, are used for the purpose of efficient integration of content elements and are obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users’ browsers.

Processed data types: Inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), contract data (e.g., subject matter of contract, term, customer category).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of contractual services and customer service, feedback (e.g., collecting feedback via online form), security measures, administration and response to inquiries.

Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services used and service providers:

Retrieval of WordPress emojis and smileys: Retrieval of WordPress emojis and smileys; service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; privacy policy: https://automattic.com/privacy.

UpdraftPlus: Backup software and backup storage; service provider: Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; website: https://updraftplus.com/.

Contact

When contacting us (e.g., via contact form, email, telephone or via social media), the information provided by the inquiring persons is processed to the extent necessary to respond to the contact inquiries and any requested measures.

The response to contact inquiries in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre-)contractual inquiries and otherwise on the basis of legitimate interests in responding to the inquiries.

Processed data types: Inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., entries in online forms).

Data subjects: Communication partners.

Purposes of processing: Contact requests and communication.

Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Web analytics, monitoring and optimization

Web analytics (also referred to as “reach measurement”) is used to evaluate the visitor flows of our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used or invite reuse. Likewise, we can understand which areas require optimization.

In addition to web analytics, we may also use testing procedures to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles may be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose may be used. This information may include, for example, viewed content, visited websites and elements used there and technical information, such as the browser used, the computer system used and information about usage times. If users have consented to the collection of their location data, this may also be processed depending on the provider.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analytics, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of users, but only the information stored in their profiles for the purposes of the respective procedures.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors), tracking (e.g., interest/behavior-based profiling, use of cookies), conversion measurement (measurement of the effectiveness of marketing measures), profiling (creation of user profiles).

Security measures: IP masking (pseudonymization of the IP address).

Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services used and service providers:

Google Analytics: Reach measurement and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy.

Online marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on users’ potential interests and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the information relevant for the display of the aforementioned content is stored. This information may include, for example, viewed content, visited websites, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about usage times. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of online marketing procedures, but pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, clear data may be assigned to the profiles. This is the case if users are, for example, members of a social network whose online marketing procedures we use and the network links the profiles of users with the aforementioned information. Please note that users may enter into additional agreements with the providers, e.g., by giving consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Tracking (e.g., interest/behavior-based profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavioral marketing, profiling (creation of user profiles).

Security measures: IP masking (pseudonymization of the IP address).

Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Objection option (opt-out): We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). If no explicit opt-out option has been specified, there is the possibility that you disable cookies in the settings of your browser. However, this may restrict functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered collectively for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users because, for example, the enforcement of users’ rights could be made more difficult.

Furthermore, user data is generally processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and resulting interests. These user profiles can in turn be used to place advertisements within and outside the networks that presumably correspond to users’ interests. For these purposes, cookies are generally stored on users’ computers in which user behavior and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by users (in particular if users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the objection options (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the users’ data and can take appropriate measures directly and provide information. If you still need help, you can contact us.

Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see under “Things you and others do and provide” in Facebook’s Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information” in Facebook’s Data Policy: https://www.facebook.com/policy). As explained in Facebook’s Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, so-called “Page Insights”, for page operators, so that they can gain insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook (“Page Insights Controller Addendum”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

Processed data types: Inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Contact requests and communication, tracking (e.g., interest/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of returning visitors).

Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services used and service providers:

Instagram: Social network; service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.

Facebook: Social network; service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: https://www.facebook.com/settings?tab=ads.

Pinterest: Social network; service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; website: https://www.pinterest.com; privacy policy: https://about.pinterest.com/de/privacy-policy; opt-out: https://about.pinterest.com/de/privacy-policy.

YouTube: Social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; privacy policy: https://policies.google.com/privacy; opt-out: https://adssettings.google.com/authenticated.

Plugins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons and posts (hereinafter collectively referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functions. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. By means of these “pixel tags”, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), inventory data (e.g., names, addresses), contact data (e.g., email, telephone numbers), content data (e.g., entries in online forms).

Data subjects: Users (e.g., website visitors, users of online services), communication partners.

Purposes of processing: Provision of our online offering and user-friendliness, provision of contractual services and customer service, security measures, administration and response to inquiries, contact requests and communication, direct marketing (e.g., by email or post), tracking (e.g., interest/behavior-based profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles).

Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR), consent (Art. 6 para. 1 sentence 1 lit. a GDPR), contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Services used and service providers:

Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy.

YouTube videos: Video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; opt-out: https://tools.google.com/dlpage/gaoptout?hl=de, https://adssettings.google.com/authenticated.

Vimeo videos: Video content; service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; website: https://vimeo.com; privacy policy: https://vimeo.com/privacy; opt-out: reference to Google Analytics policy and opt-out options.

Deletion of data

The data processed by us will be deleted in accordance with legal requirements as soon as the consents permitted for processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data no longer applies or it is not required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the individual data protection notices of this privacy policy.

Amendment and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting them.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.

Right to withdraw consent: You have the right to withdraw consent at any time.

Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request restriction of processing of the data.

Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements or to request its transmission to another controller.

Complaint to supervisory authority: In accordance with legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined primarily in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are listed alphabetically.

  • IP masking: “IP masking” is a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymization of processing procedures, especially in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing refers to the determination of potential interests of users in advertisements and other content as precisely as possible. This is done based on information about their previous behavior (e.g., visiting certain websites and staying on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
  • Conversion measurement: Conversion measurement (also referred to as “visit action evaluation”) is a procedure by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on users’ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can thus understand whether the advertisements we placed on other websites were successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this may include information concerning age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people), to analyze or predict them (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website operators can, for example, recognize at what time visitors visit their website and which content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Remarketing: “Remarketing” or “retargeting” refers to when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g., in advertisements.
  • Tracking: “Tracking” refers to when the behavior of users can be tracked across several online offerings. As a rule, behavior and interest information is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission or deletion.

Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke

Supplement:

Facebook Custom Audience

We use Facebook Website Custom Audiences on our website and have integrated the so-called Facebook pixel for this purpose.

With the help of this pixel, pseudonymized information about the use of this website is collected (e.g., information about viewed content). The transmitted data of the pixel can be used to target you with individualized advertising on Facebook, provided that you have a Facebook account.

You can find further information on the scope and purpose of data collection in Facebook’s privacy policy at https://de-de.facebook.com/privacy/explanation. You can deactivate data collection at any time via the following link: https://de-de.facebook.com/help/769828729705201/.

Furthermore, you have the option to prevent future collection of your data when visiting this website by using the following opt-out cookie: